As part of a college project focused on UX writing, I was tasked with selecting an existing website and redesigning it through the lens of user-centered content and experience. I chose to redesign the website for Entisi, a premium chocolate brand. My goal was to ensure the website reflects the meticulous care and high quality behind the products—creating a digital experience that exudes luxury and elegance, while also feeling warm and inviting.
Our Role:
UX Writing and Website Redesign.
Year:
2025
Design Philosophy:
I aimed to design a website that reflects the premium care and craftsmanship behind the products—one that radiates luxury and elegance while remaining warm and inviting.
To align with the brand's identity, I adopted a minimalist and sophisticated visual language, positioning Entisi not just as a chocolate brand, but as a purveyor of indulgent, luxurious experiences.
The core design goal was to maintain a clean, minimal aesthetic while elevating the overall elegance—striking a balance between simplicity and richness to resonate with a premium audience.